Show them how it feels to work with you.
Have you ever wondered what it takes to connect with your customers at a deeper emotional level through your advertising?
Perhaps you’re frustrated that your current marketing just doesn’t hook the hearts and minds of your viewers.
Maybe you already know that you need to develop a lifestyle story for your brand.
Compelling imagery that turns viewers into lifelong fans.
Commercial lifestyle photography is popular for a good reason. This style of photography connects your brand emotionally with customers like no other.
Ordinary everyday moments, photographed beautifully, are easy to connect with. Customers see themselves using your services.
Convey the essence of what it means for customers to buy from you. Create a bond with customers that shows them how you’ll change their lives.
Attract through reflection
Attract your ideal customers, people who see themselves in your images, who connect with your brand message and resonate with your story.
What is lifestyle photography?
Lifestyle photography differs from pure product photography as the goal is to spark the imagination of the viewer, to allow them a glimpse of what their life would be with your product in it.
Lifestyle photography usually involves images of a model (or models) using your product or service. They allow the customer to see themselves in the photograph.
However, they can also be aspirational, or thematic. They could be images of the environment in which your customers would love to spend time, for example.
Lifestyle photography can be similar to product photography, in that you may require your product to be styled to demonstrate it in use. For example, if you are a tea brand, we may design a set in a kitchen with a teapot, a cup and saucer and a model in the background (with the main focus being on the product).
Bespoke images that reflect your company.
With over 20 years of commercial photography experience, I understand the true magic of lifestyle photography for brands.
Our daily lives are fuelled by purchasing decisions that are, more or often than not, made because we have built a close affinity with the brand from which we buy.
That’s why this style of photography is perfect for advertising. I will work closely with you to research your perfect customer and determine the best way to connect with them.
We will produce a series of images that you can use throughout your advertising, on your websites and social media platforms.
How it works:
- We have a call – we’ll brainstorm lifestyle concepts that might work for you.
- We plan the shoot – I can work in any location and can provide models.
- The shoot – lifestyle shoots can be a lot of fun! We ensure we capture the story.
Take your brand message to the next level and connect to your customers with an intimacy you’ve not achieved until now.