Writing Slope
The Original Writing Slope Company are a small team based in Dorset in the UK committed to promoting the joy of letter writing, combining luxury stationery and the laptop of old – a writing slope. Complete with secret compartment.
CLIENT: The Original Writing Slope Company
THE BRIEF
I was approached by the Original Writing Slope Company and was asked to produce a set of images for them to use on their new website and for social media and blog articles. But the main reason was images to sell the product on Etsy.
Whenever I start a new commission, I get as much background information about the customers company and what they are about.
THE APPROACH
After the initial pre shoot consultation I could see that the writing slope and all its contents were of a very high standard.
Aidan the company owner is dedicated to people writing in ink by hand again.
All the products such as the fountain pen, handmade paper and the slope itself are sourced from the best suppliers in Italy.
I knew that the images had to reflect that quality.
I discussed the idea of shooting the objects on highly textured watercolour paper to enhance the handmade feel of the project.
The lighting had to be soft but with some shadows.
We photographed each element separately and then as a whole.
OUTCOME AND REVIEW
All the images were supplied to the client retouched and high and low resolution digital files for online and print purposes.
Aidan was kind enough to leave me this review….
“I have a new product that I am selling on Etsy. It’s a bespoke writing slope with hand made paper wax stamp hand made paper and fountain pen. The objects are all very beautiful and I wanted that to come over in the photographs.
I spoke to Andy initially and after we had a chat and I sent him some pictures of the objects he suggested shooting the objects individually and as groups on textured watercolour paper.
When I arrived at the studio he was ready with lighting and backgrounds already set up. I could see that he and his assistant Sophie knew what they were doing with the lighting camera angles and composition when I saw the first image come up on the computer screen.!!He produced a set of images for me that I am very happy with and I know will help sell my products on Etsy and for all my advertising and marketing needs.”
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